Life is good® with a brother

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By Emy Stein

When Siesta Key residents Alex and Nick Miller sent a letter to brothers and co-founders of Life is good®, Bert and John Jacobs, they didn’t realize they’d both end up on the company’s upper management’s “Most Wanted” list.

We (Siesta Sand) received a call from a representative of Life is good®, but was initially unsure what to make of it. Colleen Clark, Director of Optimistic People at Life is good® informed us they spotted a photo of two brothers they have been searching for, for a very long time. The photo she referred to ran in our August 2014 issue and covered the Junior Lifeguard program that took place earlier on Siesta Key Beach.

After hearing Colleen’s explanation of why the company was looking to find the boys, we were only too happy to try and make that happen.

The letter was actually penned by both Nick and Alex back in 2008, when they were 10 years old. According to Jim Laughlin, Director of Communications, their letter is still John and Bert’s favorite of the many hundreds they’ve received over the years. “It continues to be a treasure to the brothers and one that speaks so well about the value of a brotherly relationship,” said Laughlin.

So it came as no surprise when the Jacobs brothers wanted to include this letter and the accompanying photo received so many years ago in a book they are currently working on. The book is entitled Life is good: An Inspiring Guide to Living with Purpose and Enjoying the Ride and will be published by National Geographic.

The only problem – the company lost track of the boys and they didn’t know where or how to get a hold of them.

After many years and a series of delays later, the connection was finally made.

Following is the compelling letter and photo the siblings sent.

Dear Bert and John, (founders of Life is good)Nick and Alex Miller

My name is Alex. I have a bother Nicky and we are ten. We both have some extra challenges in the world but at the end of the day we still have each other. When I was born I had to have my leg amputated. Nicky doesn’t see so well since he is legally blind. We were both born early and weighed a pound so we had a lot of work to grow and get better.

I wanted to give you our picture with our best Jake smile. Me and Nicky have all of your shirts with the things we like doing best, but if you asked us what we do best and what makes us happy and laugh most, it is being together just doing nothing. If you ever decide to make a shirt with two brothers can you send us one?

You must have a lot but what my mom says is we’re lucky and life is good because we will always have each other. You’re lucky to have a brother too. I hope you do fun things together! 

Your friends,Untitled attachment 00166

Alex and Nick


Siesta Sand
Author: Siesta Sand

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